Sunday, February 5, 2012

IT Consulting: Search for Sweet Spot Clients

IT consulting involves finding your sweet spot clients. Find your clients online, at networking events, and in journal and newspaper articles to learn if they're a good prospect for IT consulting.

There are some clues that will tell you if a prospect will make a good sweet spot client for your IT consulting business. In this article, learn some of the tip-offs that a prospect is a good fit.  

Does the Company Have a Website?

A prospect's website is important because you can search for it. Go to Google and put in the name of the town where you are, your zip code, your postal code area codes, prefixes and get a list of businesses in your area. Start to look around for potential clients for IT consulting.  

Can You Meet The Leaders of the Company?

If you look on their company information or about page, you may decide they are a good prospect for your IT consulting business.  Does the company belong to a local or regional Chamber of Commerce organization?  You can join the organization to meet with them or go as a guest to some of them.

Make sure, though, you know the right way to get the most out of your time and financial investments for networking expenses.  You need to measure and track every minute and you can justify every dollar you spend. You want to get the maximum return on your investment to grow your IT consulting business. 

Where Else Can You Find the Company? 

Does the company attend local B to B Expos? If so, you can attend expos to network with those sweet spot IT consulting clients.

Does the company get covered in the local newspapers, local papers, business journals, regional business journals, and magazines?  You can subscribe to those or read back issues at the library or online. 

By studying up on a company, you can find out how much experience they have, how many employees, and their annual revenue. You can also find out if they are about to open another office.  

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