Showing posts with label small business press kit identity. Show all posts
Showing posts with label small business press kit identity. Show all posts

Sunday, February 5, 2012

Does My Small Business Really Need a Press Kit?





Summary:
Many small business owners don't give a press kit a second thought, possibly because they believe a press kit is just for the press.  In my opinion, the term "press kit" is misleading because press kits aren't just what their name implies.